Supporting Sustainability: Aclarity's Endorsement of Patagonia's PFAS-Free Commitment and Landfill Reduction Strategies

April 17, 2024   |    10 minute read

As a pioneer in PFAS destruction technology, Aclarity’s mission transcends merely offering solutions; it encompasses advocating for and aligning with organizations that demonstrate an unwavering commitment to environmental stewardship. It is in this spirit that we wholeheartedly support Patagonia, a brand synonymous with sustainability and responsible manufacturing. Patagonia's pledge to produce PFAS-free clothing marks a significant milestone in the apparel industry's journey towards reducing environmental footprints and protecting both the planet and its inhabitants.



The Importance of PFAS-Free Clothing

Per- and polyfluoroalkyl substances (PFAS) are a group of man-made chemicals notorious for their persistence in the environment and human bodies, earning them the moniker "forever chemicals." These substances have been linked to a range of adverse health outcomes, including cancer, hormone disruption, and immune system effects. The decision by Patagonia to eliminate PFAS from their products is not just a step towards cleaner production methods; it is a bold statement against the widespread use of harmful chemicals in consumer goods.

Aclarity, with our innovative technology designed to destroy PFAS in landfill leachate, recognizes the significance of this move. By opting for PFAS-free materials, Patagonia is addressing the issue at its source, significantly reducing the potential for these chemicals to enter and persist in the environment. This aligns closely with Aclarity's vision of a world where technology and responsible practices work hand in hand to mitigate environmental risks and enhance the quality of life.


Reducing Landfill Waste through Recycling and Minimal Decoration

Beyond their commitment to PFAS-free products, Patagonia's efforts to reduce landfill waste through clothing recycling and limiting decoration on their items resonate with Aclarity's ethos of environmental conservation. Patagonia's recycling initiative not only extends the life cycle of clothing but also challenges the industry's "fast fashion" mentality, advocating for a more sustainable approach to consumption and production. 

Patagonia prioritizes environmental sustainability by creating long-lasting products. Recognizing that additional non-removable logos can reduce a garment's lifespan, the company initially halted customized and embroidered clothing in 2021. However, they now offer sustainable branding options. Customers have 2 options: 

  1. They can opt out of adding logos to their gear and instead use branded items like lanyards or water bottles. Alternatively, they can choose removable branding options like zipper pulls or luggage tags, which are easy to remove and reapply. 
  2. For those preferring traditional embroidered logos, Patagonia has partnered with a company that can remove and re-embroider logos, allowing for updates without discarding the garment. This initiative aligns with Patagonia's Worn Wear program, which aims to extend the life of company-branded garments and reduce waste.


A Shared Vision for a Sustainable Future

Aclarity admires and shares this belief, as evidenced by our commitment to developing solutions that reduce the environmental burden of industrial processes. Our team has chosen to use Patagonia for our team-branded apparel. We’ve offered both a fleece and vest to team members and everyone is already wearing them non-stop! The team appreciates the high quality and longevity these products offer. 

Aclarity's support for Patagonia stems from a shared vision of a sustainable future, where innovation and conscientious practices coalesce to forge a path towards environmental resilience. Aclarity's technology complements Patagonia's efforts by tackling PFAS contamination in landfill leachate whereas Patagonia is focused on reducing landfill waste from the apparel world. Patagonia's leadership in the apparel industry serves as a beacon for others, demonstrating that profitability and sustainability can coexist.



A Call to Action for Reducing Waste

As we applaud Patagonia's initiatives, we also recognize the broader implications of their actions for the industry and beyond. Patagonia's commitment to PFAS-free clothing and waste reduction serves as a powerful call to action for businesses across all sectors to reevaluate their environmental impacts and explore sustainable alternatives.

At Aclarity, we are committed to contributing to this global effort through our PFAS destruction technology, and we invite others to join us in this vital mission. By supporting companies like Patagonia and adopting sustainable practices, we can collectively usher in a new era of environmental responsibility and innovation.

The Definitive Guide to PFAS Technology


Download The Definitive Guide to PFAS Technology  whitepaper and delve into current PFAS removal technologies. In this whitepaper, analyze the pros and cons of a variety of PFAS technologies and discover practical exercises for organizations to identify and implement suitable solutions. In this comprehensive document, walk away with an understanding of PFAS management, facilitating informed decision-making to reduce PFAS risk and protect environmental and public health.